Jovan Musk Cologne for Men by Jovan, Jovan Musk cologne was launched in 1973, and since then, has become almost synonymous with “musk.” This popular classic will remind you of your youth, yet still remains a seductive embellishment for the more worldly man. It starts off with a manly soapiness, comprised of lemon, lime, pepper and carnation. Heart notes of aromatic lavender, spearmint and exotic spices like cumin add an animalic tinge. Warm base notes of light musk and woody sandalwood finish this wholly masculine fragrance.